Overview

dJAX Video Ad Server is a white-label video ad serving platform for publishers, advertisers and ad agencies. It delivers a wide range of video ad formats (inline/linear, overlay/non-linear, companion), supports multiple delivery methods (progressive HTTP, RTMP streaming, HLS for resilient playback) and integrates with common players. The platform supports VAST (multiple versions), VPAID, VMAP, VAST mediation and third-party VAST tags, and provides reporting and performance tracking for advertiser and publisher metrics.

Features and Capabilities

• Ad formats supported: dJAX delivers linear (pre/mid/post-roll), non-linear overlay ads and companion ads so publishers can combine video creatives with page banners and interactive overlays.
• Delivery methods: Progressive (HTTP) delivery, RTMP streaming, and HLS support enable both streaming and progressive playback to suit player and network conditions.
• Standards & mediation: Supports multiple VAST versions, VAST mediation, VPAID, VMAP and accepts third-party VAST tags for flexible ad decisioning and partner integrations.
• Player compatibility: Works with common players (e.g., JW Player, HTML5 players, Flowplayer) so the ad server can be integrated into typical publisher video stacks.
• Resilience & bandwidth handling: HLS feature helps maintain uninterrupted playback under poor network conditions; streaming and progressive options let implementers choose best delivery for their audience.
• White-label & customization: Offered as a white-label platform so agencies or networks can brand and customize the UI and workflow to their needs.
• Reporting & analytics: Performance tracking includes advertiser campaign/creative reports and publisher site/ad block and geographic reports to measure delivery and engagement.
• Integration & programmatic support: Designed to integrate with SSP/DSP ecosystems and supports programmatic selling/RTB workflows for monetization and yield optimization.
• Monetization plugins: Includes or pairs with SSP plugins and programmatic modules so publishers can connect to exchanges and external demand sources.
• Use cases: Built for publishers monetizing video, ad networks and agencies deploying branded adservers, and operators seeking a white-label solution to run their own ad network.