Viber Business Messaging is a cloud-based solution designed for brands to engage customers through the Viber messaging app. It allows businesses to send a variety of message types—including transactional updates, promotional content, and customer service communications—directly to customers’ devices, all within a single, branded conversation thread. The platform supports multimedia content such as images, videos, and interactive buttons, enabling richer, more engaging interactions. Messages are secured with end-to-end encryption, ensuring privacy and trust. Businesses can also track delivery, read receipts, and engagement metrics, providing valuable insights into campaign performance. With global reach and the ability to integrate with CRM systems, Viber Business Messaging is suitable for brands of all sizes, from startups to enterprises, seeking to strengthen customer relationships and optimize marketing spend.

Key Features

Global Coverage

• Reach customers in diverse regions with high Viber penetration.

Native Two-Way Communication

• Support both outgoing and incoming messages for seamless customer interaction.

Rich Content Capabilities

• Share multimedia content (images, videos, documents) and interactive buttons.

Extended Statuses

• Track message delivery, read receipts, and engagement.

Push Notifications

• Ensure visibility for offline users.

Branded Sender ID

• Display verified business information, logo, and contact details.

Fallback to SMS

• Automatically switch to SMS if a customer is not a Viber user.

CRM Integration

• Personalize communications by connecting with CRM platforms.

Secure Messaging

• End-to-end encryption for sensitive business communications.

Benefits

Reliable Communication

• Deliver time-sensitive and transactional information directly to customers.

Customer Engagement

• Use multimedia and interactive features to create engaging experiences.

Cost-Effective Marketing

• Achieve higher engagement rates at lower costs compared to traditional SMS or email.

Secure and Trusted

• Build credibility with verified business accounts and secure messaging.

Scalability

• Suitable for businesses of all sizes, from startups to enterprises.