Veritone Track is an advanced AI-driven application designed to help broadcasters, sports organizations, and media companies monitor, manage, and monetize their content across multiple platforms. Built on Veritone’s aiWARE platform, Track leverages artificial intelligence to automate the detection and tracking of logos, advertisements, and sponsored content within live broadcasts and recorded media. This solution enables organizations to ensure compliance with sponsorship agreements, measure brand exposure, and optimize advertising strategies. By providing real-time insights and comprehensive reporting, Veritone Track empowers rights holders and advertisers to maximize the value of their media assets.

Features

• AI-Powered Logo and Ad Detection: Automatically identify and track logos, advertisements, and sponsored content in live and recorded broadcasts.
• Real-Time Monitoring: Gain immediate visibility into brand exposure and sponsorship compliance during live events.
• Comprehensive Reporting: Generate detailed reports on logo appearances, ad placements, and exposure metrics for stakeholders and sponsors.
• Cloud-Native Architecture: Access the platform from anywhere with secure, scalable cloud infrastructure, reducing IT overhead.
• Integration Capabilities: Seamlessly connect with existing broadcast workflows and media asset management systems.
• Customizable Dashboards: Visualize tracking data through intuitive dashboards tailored to organizational needs.
• Role-Based Access Control: Ensure secure access for authorized users and maintain confidentiality of sensitive data.
• Audit Trails and Compliance: Maintain complete logs of tracking activities to support contractual and regulatory requirements.

Benefits

• Enhanced Sponsorship Value: Provide sponsors with accurate, real-time data on brand exposure to strengthen relationships and justify investments.
• Operational Efficiency: Automate manual tracking processes, reducing time and labor costs associated with monitoring broadcasts.
• Data-Driven Decisions: Use actionable insights to optimize advertising strategies and improve ROI for media campaigns.
• Regulatory Compliance: Ensure adherence to sponsorship agreements and industry standards for content tracking.
• Scalability and Flexibility: Adapt to changing broadcast environments and increasing content volumes with a cloud-native solution.
• Future-Ready: Designed to evolve with emerging technologies and media consumption trends, ensuring long-term relevance.