The next generation of master data management

Verato MDM Cloud™, the next generation of MDM, delivers unprecedented identity intelligence by uniquely combining extraordinary identity resolution and enrichment with identity verification, AI-powered data governance, and advanced insights. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success. Knowing who is who is the foundation for delivering exceptional experiences — the ultimate game changer for acquiring and retaining customers, enhancing brand reputation, competing in the market, and driving growth.

MDM Reimagined Verato reimagines master data management (MDM) to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success.

Unprecedented identity intelligence

• **Extraordinary identity resolution accuracy: **Independently verified to be 24% more accurate than other entity resolution algorithms, leveraging our patented approach to referential matching.
• **Native data enrichment: **Powered by our highly curated national datasets and intelligent data science to augment person, organization, and network attributes for complete 360-degree views.
• **Digital identity verification: **Real-time identity verification, powered by CLEAR, provides frictionless identity proofing and secure access for employees and customers.
• **AI-powered data governance: **Designed to automate and execute governance policies and workflows for your industry best practices and use cases.
• **Advanced out-of-the-box insights: **Intelligent cohort and audience building power customer acquisition, retention, and business development strategies.

Patented approach to referential matching Industry-leading and independently verified match accuracy proven to be 24% more accurate than alternatives, leveraging an AI-powered patented approach to referential matching.

Features

• Referential Matching: Uses a universal reference database to match identities with unmatched accuracy.
• Real-Time Identity Resolution: Instantly resolves identities across systems for seamless data integration.
• Patient Data Unification: Consolidates fragmented patient records into a single, trusted view.
• Interoperability Support: Enhances data exchange across EHRs, CRMs, and other platforms.
• Compliance & Security: Meets HIPAA and other regulatory standards with secure, auditable processes.