It aims to accelerate insights and eliminate inefficiencies by providing connected reference data, deep data, and transaction data.

Key Features

• Reference Data:
  • Veeva OpenData: Provides accurate, globally aligned reference data to support clinical and commercial operations. This includes data on healthcare professionals (HCPs), healthcare organizations (HCOs), and their affiliations.
• Deep Data:
  • Veeva Link: Offers comprehensive data on key people and accounts, such as scientific leaders, digital influencers, community leaders, health systems, payers, and major hospitals. This deep data supports greater insights across clinical, medical, and commercial functions.
• Transaction Data:
  • Veeva Compass: Delivers a complete suite of modern commercial data, including anonymous patient longitudinal data (APLD), prescriber data, and national data. This data covers prescriptions, procedures, and diagnoses, providing a detailed view of patient and prescriber activities.

Benefits

• Accelerated Insights: By integrating various data sources, Veeva Data Cloud enables faster generation and action on insights, enhancing decision-making processes.
• Improved Efficiency: The platform reduces inefficiencies by providing up-to-date and accurate data, which is crucial for effective clinical and commercial operations.
• Enhanced Precision: With detailed and connected data, life sciences companies can achieve more precise engagement with HCPs and patients, improving overall outcomes.

Use Cases

• Launch Planning: Supports commercial use cases such as launch planning, patient segmentation, and commercial analytics.
• AI and Analytics: Facilitates advanced analytics and artificial intelligence applications for better targeting and incentive compensation.
• Territory Design: Helps in designing sales territories based on comprehensive and accurate data.