It provides tailored tools to optimize sales, marketing, and compliance processes, ensuring efficient and effective operations.

Key features of Veeva Consumer Health include:

• Pharmacy Sales Solution: Ensures process compliance in field execution across territory planning, visit preparation, execution, customer engagement, and closure. It includes capabilities for order management, inventory monitoring, and product detailing.
• Order Management: Maximizes sell-in at pharmacies with insight-led offline order negotiation. Reps can efficiently capture, price, discount, and process orders for single or multiple products directly at the point of sale.
• Inventory Monitoring: Allows reps to capture inventory and shelf display information at the point of sale to optimize product visibility and ensure consumer selection.
• Detailing and Product Education: Enhances brand efficacy, aids negotiation, demonstrates marketing investments, and educates pharmacists about products.
• Contract Management: Facilitates long-term partnerships with pharmacies through negotiated contracts or predefined templates, supporting sales volume/value targets and in-store product placement agreements.

Veeva Consumer Health also supports customer-centric engagement by enabling coordination across sales, medical, and marketing teams for a 360° view of customer interactions. It ensures compliant brand messaging throughout the healthcare professional (HCP) journey and supports customer service with compliant chat, emails, content sharing, and virtual meetings. Additionally, Veeva Consumer Health improves performance management through data-driven decisions, next-best action suggestions, recommended orders, and integrated in-store processes. It leverages KPI dashboards, manager-accompanied visits, and coaching reports to identify performance improvements. The suite integrates master data management to enhance engagements and spend transparency, using high-quality data from Veeva OpenData. This integration ensures accurate and accessible customer profiles and affiliations, improving targeting and engagement strategies. By leveraging Veeva Consumer Health, companies can streamline their operations, enhance compliance, and deliver personalized customer experiences, ultimately driving better business outcomes.