It provides detailed insights into patient and healthcare professional (HCP) activities, helping organizations enhance their commercialization strategies.

Key components of Veeva Compass Suite include:

• Compass Patient: Offers anonymous patient longitudinal data (APLD), including dispensed prescriptions, procedures, and diagnoses. This data covers over 330 million patients in the U.S., providing a detailed view of patient journeys and treatment patterns.
• Compass Prescriber: Provides projected prescriptions and procedures at the HCP, healthcare organization (HCO), and ZIP code levels. It covers more than 4,000 brands and includes data on over 2.1 million HCPs and 77,000 HCOs.
• Compass National: Delivers projected prescriptions and procedures at the state and national levels, offering insights into market trends and performance across the U.S.

Key features of Veeva Compass Suite include:

• Daily Data Updates: Ensures timely engagement by providing daily updates on patient data, allowing for real-time monitoring of market events.
• Unlimited Data Access: Offers unrestricted access to all available data, enabling deeper insights into patient and HCP activities.
• Comprehensive Data Network: Combines prescription and medical claims data from multiple sources to deliver a complete and accurate dataset.

Veeva Compass Suite integrates seamlessly with other Veeva applications, such as Veeva CRM and Veeva Nitro, to provide a unified platform for data management and analysis. This integration supports various commercial use cases, including launch planning, HCP segmentation and targeting, incentive compensation, and patient journey analytics. By leveraging Veeva Compass Suite, biopharmaceutical companies can accelerate their product launches, optimize their engagement strategies, and gain valuable insights to drive better business outcomes.