This data includes detailed information on dispensed prescriptions, procedures, and diagnoses, making it an invaluable resource for commercial operations such as patient journey analytics, market sizing, and patient finding.

Key features of Veeva Compass Patient include:

• Comprehensive Data Coverage: Covers over 330 million patients in the U.S., providing a broad and detailed view of patient activities and treatment patterns.
• Daily Data Updates: Ensures timely engagement by providing daily updates on patient data, allowing for real-time monitoring of market events.
• Unlimited Data Access: Offers unrestricted access to all available data, enabling deeper insights into patient and healthcare professional (HCP) activities.
• Patient-Centric Data: Built from the patient perspective, providing a more complete and accurate dataset compared to traditional retail-focused data sources.
• Integration with Veeva Applications: Seamlessly integrates with other Veeva applications, such as Veeva CRM and Veeva Nitro, to provide a unified platform for data management and analysis.

Veeva Compass Patient supports various commercial use cases, including segmentation and targeting, incentive compensation, and competitive intelligence. By leveraging this data product, biopharmaceutical companies can gain a deeper understanding of patient journeys, optimize their engagement strategies, and drive better business outcomes.