Is your new revenue hiding in existing customer data?

Banks are data-rich organizations. Still, they fail to generate value for want of appropriate solutions. VARTA helps BFSI enterprises discover revenue signals from their customers' transactional data.

Invest Your Marketing $$ Where The Eyeballs Are

When it comes to customer attention, recurrent transactional communications beats all conventional marketing channels.

Transforming The Way Enterprises Engage With Their Customers

Break down operational silos, foster consistent experiences, and inspire lasting customer relationships propelling your enterprise toward sustained success.

Tomorrow’s CCM Engine Imagined Today

‘VARTA’, FCI’s flagship customer communications management platform – designs, manages, delivers, and tracks compliant communications in any format and frequency with automated workflows and optimized delivery orchestration while doubling up as an intelligent recommendation engine.

Embrace Growth Powered By Customer Communication

Acquire a larger share of a customer's wallet without any additional marketing investment

Increase Revenue From Customer Interactions

VARTA enhances revenue growth by providing personalized recommendations at the right touchpoints, enabling brands to suggest value-added products, resulting in higher conversion rates and customer lifetime value.

Decipher Hidden Signals From Customer Interactions

Get essential insights to analyze silent cues, enabling them to make informed decisions, enhance customer satisfaction, and build stronger relationships.

Empower Business Users

VARTA enables business users to manage content from a single dashboard, facilitating meaningful conversations through bidirectional communication and instant responses.

Streamline Complex Communication Processes

VARTA is a comprehensive customer experience management (CXM) system that streamlines customer journeys, enables standard-compliant communication, and collects real-time feedback for product or service improvement.