VantageView is a comprehensive market analysis platform designed to help retailers and consumer product manufacturers gain valuable insights into market trends and competitor pricing. By leveraging the power of Vistex Analytics and external Big Data, this scalable solution provides access to real-time online data, enabling businesses to make informed pricing and promotion decisions that enhance visibility, performance, and product sales.

Key Features

Digital Shelf Analytics Explore competitor offerings and market trends

• Access ready-to-use data sets with price histories
• Create customized market views and trend reports
• Map thousands of product categories across languages and currencies

Competitor Price Monitoring Track and analyze competitor pricing strategies

• Obtain daily updates on prices and availability
• Automatically match SKUs with competitor offers
• Gather highly accurate results across languages and currencies

Intelligent Matching Technology Identify and analyze product data with precision

• Recognize items with varied names, images, and descriptions
• Function without reliance on standardized article numbers
• Structure and link terabytes of global market data

Benefits

Enhanced Competitive Positioning Gain a strategic advantage in the market

• Adapt product range and pricing to meet consumer demand
• Track global prices of millions of competitor brands
• Make informed strategic decisions to outperform competing brands

Informed Global Pricing Decisions Optimize pricing strategies for maximum revenue

• Compete effectively in the right price segments
• Validate go-to-market strategies through assortment comparisons
• Identify and mitigate low RRPs that may damage brand image

Market Expansion Opportunities Identify and capitalize on new market trends

• Bring new products to market with optimal pricing and assortment
• Anticipate and react to global trends and competitor actions
• Share market insights to enhance regional strategies