Usercentrics Server-Side Tagging is a managed platform designed to enhance marketing performance and ensure data privacy compliance. By leveraging server-side Google Tag Manager (sGTM), this solution provides businesses with greater control over data flows, improved data quality, and enhanced website performance. It is ideal for performance marketers and growing businesses looking to future-proof their marketing strategies.

Features

• Better Data Control: Manage collected data directly, reducing reliance on third-party vendors and ensuring reliable privacy compliance.
• Improved Marketing Performance: Gain precise tracking, improved attribution, and higher consent and conversion rates, optimizing data-driven marketing strategies.
• Shorter Loading Times: Reduce client-side script execution, leading to faster page loading times and higher organic rankings.
• Integration with Ad Platforms: Seamlessly integrate with Google Ads, Meta, and other ad platforms, maintaining access to personalization features.
• Customizable Plans: Choose from various pricing plans to suit your business needs, from Starter to Performance tiers.
• Implementation Support: Access documentation and support for smooth implementation and migration.

Benefits

• Enhanced Data Privacy: Ensure compliance with GDPR, CCPA, and other privacy regulations, building trust with users.
• Optimized Marketing: Improve marketing performance with better data control and precise tracking, leading to higher ROI.
• Scalability: Adapt to business growth with scalable solutions that handle traffic peaks and increased data requests.
• Improved User Experience: Deliver a smooth, professional user experience with faster website performance and reduced ad costs.
• Reliable Support: Benefit from ongoing support and updates to maintain effective data privacy management.