Usercentrics Preference Manager is a comprehensive platform designed to collect user consent, preferences, and permissions for zero- and first-party data. It helps businesses maintain the highest privacy compliance standards while optimizing marketing campaigns through personalized user experiences.

Features

• Customizable Preference Center Portal: Capture user data from multiple channels such as websites, apps, and email, with customizable widgets that match your corporate identity.
• Multi-Language Support: Ensure a seamless customer experience across multi-country operations with support for multiple languages.
• Granular User Preferences: Collect detailed user preferences to personalize marketing campaigns effectively.
• Integration with Marketing Tools: Pass consented data and user choices securely to third-party tools like Google, Facebook, and LinkedIn.
• Automated Compliance: Achieve compliance with GDPR, CCPA, POPIA, and other privacy regulations.
• Actionable Insights: Gain detailed analytics on consent rates and user interactions to optimize consent rates through A/B testing.
• Secure Storage: Ensure secure storage of user consent data and choices to meet legal requirements.

Benefits

• Enhanced Compliance: Stay ahead of evolving privacy laws with automated compliance solutions.
• Improved User Trust: Build lasting trust with users by providing transparent data practices and personalized experiences.
• Optimized Marketing Performance: Leverage consented user data to drive smarter marketing strategies and improve ROI.
• Scalability: Implement a flexible and scalable solution that adapts to your business growth.
• Reliable Support: Enjoy premium tech and customer support with a dedicated Customer Success Executive.