Usercentrics CTV CMP is a Google-certified consent management platform designed to protect OTT app monetization by ensuring compliance with global data privacy regulations. This platform helps broadcasters and advertisers manage user consent on smart TVs and streaming platforms, enabling personalized ads while respecting user privacy.

Features

• Automated Compliance: Achieve compliance with GDPR, CCPA, POPIA, and other privacy regulations.
• Customizable Consent Banner: Match the banner appearance to your brand identity and display it in over 60 supported languages.
• Integration with Ad Platforms: Meet Google, Microsoft, and IAB’s requirements for ad display and maintain access to personalization features.
• Actionable Insights: Get detailed consent and user interaction analytics to optimize consent rates.
• A/B Testing: Set up in-tool A/B testing for consent rate optimization.
• Multi-Configuration Editing: Simplify your CMP setup with multi-configuration editing for multiple domains and devices.
• Robust Functionality: Ensure an inclusive user experience with WCAG 2.1 AA Accessibility Certification and 99.9% uptime SLA.

Benefits

• Enhanced Compliance: Stay ahead of the evolving privacy landscape with automated compliance solutions.
• Improved User Trust: Build lasting trust with users by providing personalized experiences and transparent data practices.
• Optimized Marketing Performance: Leverage consented user data to drive smarter marketing strategies and improve ROI.
• Scalability: Implement a flexible and scalable solution that adapts to your business growth.
• Reliable Support: Enjoy premium tech and customer support with a dedicated Customer Success Executive.