Usercentrics Audience Unlocker is a powerful tool designed to centralize consent management for targeted advertising. It helps businesses activate audiences, automate consent capture, and drive growth while ensuring compliance with global data privacy regulations like GDPR, CCPA, and DMA. By managing consent specifically for retargeting tools, Audience Unlocker enables the use of first-party data confidently, optimizing marketing strategies and improving ROI.

Features

• Automated Data Synchronization: Real-time updates ensure that consent data is accurately shared across Google Ads, Meta, and LinkedIn.
• Compliance Dashboard & Audit Log: Provides visibility into all consent actions to meet regulatory needs for transparency and traceability.
• Customizable Widgets: Create a consistent user experience while collecting consent across all digital touchpoints.
• Centralized Consent Management Hub: Manage and track user preferences in a single repository, ensuring a privacy-first approach.
• Enhanced Data Matching: Syncs data directly with Google’s tools, improving the accuracy and reach of campaigns.
• Advanced Analytics: Gain insights into consent rates and user behavior to optimize retargeting strategies.

Benefits

• Enhanced Compliance: Stay ahead of the evolving privacy landscape with automated compliance solutions.
• Improved User Trust: Build lasting trust with users by providing personalized experiences and transparent data practices.
• Optimized Marketing Performance: Leverage consented user data to drive smarter marketing strategies and improve ROI.
• Scalability: Implement a flexible and scalable solution that adapts to your business growth.
• Time-Saving: Reduce operational burden with streamlined setup and automation, allowing teams to focus on strategy and growth.