Understand your target audience and market

Measure market sizing

Know which consumer segments are using your product most frequently, and where there’s untapped potential.

Track buyer behavior

Understand how and when people are using your products so you can make your campaigns hyper-relevant.

Identify new opportunities

Expand your business by measuring overlapping usage and preferences among your target buyers.

Know what drives purchase decisions

Choose a desired outcome metric, like purchase intent. Our model will instantly show you which attitudes and behaviors of your target segment have the highest correlation with that outcome.

Rely on guided methodology

Take the guesswork out of study design with our question bank, tailored for usage and attitudes research. Add demographic, psychographic, behavioral, and usage questions.

Act on data faster with AI-powered analysis tools

Quickly make sense of your results with built-in, AI-powered analytics that instantly uncover segments that are driving your results and offer suggestions for deeper analysis. Forget manual sorting or filtering in spreadsheets. Manage and organize your analysis in an easily-shareable format: PowerPoint presentation, CSV, XLS, SPSS, and more.

Get high-quality, global data

We incorporate industry-proven survey methodology with our global SurveyMonkey Audience panel, so you can customize your research and target the exact audience you need. From consumers to professionals, tap into trusted insights from 335M+ people in 130+ countries. After your survey launches, we automatically clean your data and remove poor-quality responses so you get only the most reliable insights. Want to survey your customers? Use web links to send your survey via email, social, and more.

How does our Usage & Attitudes solution work?

Setting up your survey is easy

Decide which brand names and attributes you want to include in your study and what kind of target audience you’d like to take your survey. Our Usage & Attitudes solution is expert-built with pre-written questions, but you can easily customize your survey.

Trusted methodology, easy to use

Whether you’re a seasoned market researcher or just starting your insights journey, our intuitive platform makes it easy to leverage industry-leading methodology.

Surface insights fast

Save time on manual analysis and get meaningful, AI-powered insights in as little as an hour. Quickly share your findings in a custom report to wow stakeholders and inspire the right next move.