UpContent is a software-as-a-service content intelligence platform that helps organizations discover, curate, and distribute high-quality third-party articles. It uses proprietary AI-driven technology to source relevant content from hundreds of thousands of publishers, enabling users to build trust and credibility with their audience by sharing timely and engaging information. UpContent is not a content management system or a content creation tool; instead, it focuses on surfacing, organizing, and distributing curated content through integrations with various marketing and communication platforms. The platform supports collaborative workflows, compliance requirements, and automation, making it suitable for both individual marketers and large teams aiming to enhance thought leadership, social selling, and brand authority.

Key Features

Content Discovery Find relevant, high-quality third-party articles using AI-powered web crawling and machine learning.

• Proprietary crawler scans hundreds of thousands of sources
• Machine learning ranks and filters articles for your needs

Curation Dashboard Organize, review, and manage curated content in a centralized dashboard.

• Easy-to-use interface for sorting and reviewing articles
• Assign permissions and manage approval workflows

Collaboration Tools Enable team-based curation and compliance.

• Approval workflows for compliance and brand safety
• Role-based permissions for team members

Automation Automate parts or all of the curation process.

• Set rules for content selection and distribution
• Automated compliance checks and content policy enforcement

Integrations Connect with popular marketing, social, and email platforms.

• Integrates with HubSpot, SOCXO, Proofpoint, RSS, and more
• Public API for custom integrations

Distribution Disseminate curated content across multiple channels.

• Share to social media, websites, email newsletters, and more
• Custom calls-to-action for lead generation

Compliance Support for regulated industries with automated compliance checks.

• Integrates with compliance solutions like Proofpoint
• Customizable content policies

Benefits

Efficiency Reduce time spent searching for and managing content.

• Automated discovery and filtering of relevant articles
• Centralized dashboard streamlines workflows

Credibility & Engagement Enhance brand authority and audience trust.

• Share high-quality, relevant content to position as a thought leader
• Increase engagement and website traffic

Collaboration & Control Improve team productivity and ensure content quality.

• Collaborative curation and approval workflows
• Compliance features reduce risk in regulated industries

Flexibility Adapt to various team sizes and marketing strategies.

• Scalable plans for individuals, teams, and enterprises
• Customizable automation and integration options