OneTrust Universal Consent and Preference Management is a comprehensive solution that empowers organizations to build consumer trust by giving individuals control over their data while enabling personalized marketing at scale. This platform allows businesses to manage consent, communication preferences, and first-party data through a centralized system, ensuring compliance with privacy regulations and enhancing customer relationships.

Key Features

Customizable Interfaces

• Build dynamic interfaces to prompt customers throughout their journey
• Configure branded trust centers for greater customer control and visibility

Preference Management

• Centralize and synchronize customer consent and preference data
• Integrate with MarTech tools like Salesforce, Marketo, Snowflake, and Adobe

Data Collection and Profiling

• Progressively profile users and enhance data profiles
• Deliver personalized content to build customer loyalty

Analytics and Optimization

• Access real-time dashboards and analytics mapped to business KPIs
• Make continuous updates for optimization and compliance

Benefits

Enhanced Customer Trust

• Give individuals control over their data sharing, usage, and access
• Provide transparency and choice in data collection and processing

Improved Marketing Effectiveness

• Leverage first-party data for targeted marketing and personalization
• Drive personalized customer engagement across channels

Regulatory Compliance

• Ensure adherence to key data privacy regulations like GDPR and CCPA
• Simplify compliance with US opt-out requirements

Streamlined Data Governance

• Centralize consent and preference management across the tech stack
• Maintain data quality and ensure responsible data use