Ultra is a unified growth and conversion platform developed by Affle, designed to help businesses scale performance across mobile apps and websites. It integrates advanced targeting, personalized communication, and AI-powered optimization to drive measurable results. Ultra enables access to premium inventory sources—including walled gardens, direct apps, and device partnerships—while streamlining user acquisition and engagement through automated tools and real-time insights.

Features

• UltraEdge Targeting
  • Precision audience targeting across diverse inventory sources.
  • Includes walled gardens, direct apps, and device-level integrations.
• Multi-Channel Communication
  • Personalized messaging via WhatsApp, in-app notifications, and other channels.
  • Supports contextual engagement throughout the user journey.
• Cashback & Incentive Ecosystem
  • Built-in rewards and cashback mechanisms to boost conversions.
  • Drives repeat engagement and loyalty.
• Bid-Driven Social Amplification
  • Enhances campaign reach through optimized bidding strategies.
  • Amplifies visibility across social platforms.
• AI-Powered Optimization
  • Real-time performance tracking and KPI enhancement.
  • Automated recommendations and payout processes.
• Vertical-Specific Expertise
  • Tailored strategies for industries like fintech, e-commerce, travel, and OTT.
  • Specialized lower-funnel KPI performance tools.
• Unified Growth Strategy
  • Combines acquisition, engagement, and retention into one platform.
  • Enables seamless scaling across devices and platforms.

Benefits

• Higher Conversion Rates: Unlock targeted deals and incentives to drive user actions.
• Improved ROI: AI-led optimization ensures better returns on marketing spend.
• Streamlined Acquisition: Automates lead management and payout processes.
• Cross-Platform Reach: Operates across mobile apps, web, and social channels.
• Personalized Engagement: Delivers relevant messages at the right time.
• Scalable Growth: Supports expansion across geographies and verticals.