CrowdRiff is a SaaS platform designed for destination marketing organizations (DMOs) and travel brands, enabling them to efficiently discover, license, and showcase user-generated content (UGC) across digital channels. Using AI-driven search and automated rights management, CrowdRiff helps marketers quickly find and secure authentic visuals from social media, organize assets, and publish engaging content to websites and social platforms. The platform also offers tools for creating interactive maps, web galleries, and live photo walls, all aimed at increasing audience engagement and driving conversions for travel-related campaigns.

Key Features

AI-Powered UGC Discovery Helps marketers find relevant user-generated content efficiently.

• AI keyword search and intuitive filters for fast discovery.
• Personalized recommendations based on brand preferences.

Automated Rights Management Simplifies and accelerates the process of securing usage rights.

• Streamlined, trackable rights request workflow.
• Assets automatically added to the library with rights approval.

Integrated Publishing Tools Enables seamless distribution of content across channels.

• Publish directly to social media and websites.
• Auto-populating galleries update with new social content.

Digital Asset Management (DAM) Organizes and manages all visual assets in one place.

• AI auto-tagging for efficient organization.
• Real-time content tracking from multiple accounts and hashtags.

Interactive Maps and Web Galleries Enhances website and in-person engagement.

• Custom maps with location data and visuals.
• Modern, mobile-friendly web gallery templates with customization options.

Public Asset Collector Facilitates direct uploads from community or partners.

• Supports photo contests and partner contributions.
• Assets flow directly into the content library.

Benefits

Efficiency and Time Savings Reduces manual effort in sourcing and managing content.

• Find visuals up to 90% faster with AI search.
• Save up to 6 hours per week on licensing workflows.

Authenticity and Engagement Boosts audience trust and interaction with real user stories.

• Showcases genuine experiences from locals and travelers.
• Drives higher engagement and click-throughs on digital channels.

Centralized Visual Marketing Hub Streamlines operations for marketing teams.

• All tools for sourcing, rights management, and publishing in one platform.
• Facilitates collaboration across teams and with external partners.