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UberflipUberflip

Change the game by creating engaging, hyper-relevant content experiences using the industry’s leading content experience platform. That’s Uberflip.

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Vendor

Uberflip

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Company Website

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Product details

Uberflip’s product suite helps you engage buyers at scale

Change the game by creating engaging, hyper-relevant content experiences using the industry’s leading content experience platform. That’s Uberflip.

How it works

Uberflip’s content experience platform is expertly designed to manage your content experience, accelerate the buyer’s journey, and provide audience intelligence to know exactly how your content, campaigns, and ABM strategies are performing, with engagement insights right down to the contact and account level.

Build personalized experiences in minutes

Easily manage experiences and move at the speed of the market with a single platform to centralize and organize all your content for your teams to access and utilize in campaigns and on calls with prospects.

Seamless content integrations

Easily integrate all your third-party content platforms, such as RSS, PDFs, YouTube, Wistia, and more, to build experiences with the right mix of content.

Personalized campaign destinations

AI-powered campaign destinations designed to deliver personalized engagement throughout the customer lifecycle

Real-time dynamic personalization

Scale personalization by integrating Uberflip with industry-leading B2B data providers like Demandbase, 6Sense, Clearbit, and Bombora.

Experience management features

Content management Centralize and organize all of your content and easily deploy it for any campaign. Brand management A flexible WYSIWYG (what you see is what you get) web page builder helps your teams move quickly while you stay in control of your brand. SEO Settings Optimize your content experiences for SEO or exclude targeted account campaigns from search.

Accelerate pipeline with Personalization at Scale

Speed up the buyer journey with personalized content experiences—free from dead ends and distractions—that make it easy for buyers to consume more content, faster.

Content recommendations

Leverage the power of 1st party and intent data to predict and automate content recommendations that encourage your audience to view more of your content and guide them along the buyer’s journey .

Frictionless lead-capture

Turn any piece of content into a gated asset to collect buyer information and drive lead generation—no more dead-end landing pages!

Powerful MAP integrations

Leverage marketing automation integrations with Eloqua, Marketo, Pardot, and HubSpot to track buyer engagement and drop prospects into the right campaigns.

Journey acceleration features

Dynamic personalization Content experience platforms can help you personalize your content experiences by curating content based on intent data, dynamically pulling in company logos, tailored messaging and CTAs. Content recommendations Automatically recommend the right content to your audience. Sales engagement Empower your sales team to create tailor content experiences within their existing outreach tools.

Understand and create the platform experience your audience craves

Uberflip Analytics gives you the ability to easily measure and report on which assets are assisting on the path to purchase and which ones are slowing your buyers down.

Connect customer behavior to content performance

Get a holistic view of how customers and prospects interact with your content from multiple traffic sources, and which content pieces are truly driving results.

Marketing channel engagement

Uncover which channels lead to the highest engagement and where visitors spending the longest time on page and consuming the most content.

Sales influence & insights

Get insight into what experiences are being leveraged most by your sales team as well as what content has the biggest influence on the sales cycle.

Audience intelligence features

Analytics Leverage performance dashboards to understand how your content is performing along the buyer’s journey. Marketplace Integrate your tech stack and extend the power of Uberflip’s platform with marketplace apps. Lead capture Capture lead, contact, and account data directly integrated with your MAP.

Why a Content Management System (CMS) isn’t enough

Your CMS wasn’t designed to create personalized content experiences at scale. And that’s okay! Uberflip was designed to seamlessly work with your CMS so marketers can easily deliver the experience today’s buyers expect.

What your CMS can do

  • Build landing pages for a specific campaign, audience or persona
  • Create static web pages
  • Build account-based landing pages
  • Report on vanity metrics like clicks and form fills using plug-ins

The gap

  • WebDev/IT is required to code, creating a bottleneck
  • Pages lead to dead ends and buyers bounce
  • Each page must be manually created
  • Limited access to data without IT/BI support

With Uberflip

  • Marketers can self publish campaign destinations in minutes
  • Offer buyers a binge-worthy collection of relevant content with AI recommendations
  • Dynamically personalize account experience real-time intent data
  • Understand content performance
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