Ocelot Two-Way Messaging is an AI-driven communication tool designed for higher education institutions to engage students through proactive, personalized SMS and text campaigns. The platform allows administrators to schedule and send messages at key points in the student journey, blending automated AI responses with human interaction. It supports both campus-wide campaigns and 1:1 messaging, integrates with campus systems for personalized outreach, and provides analytics for monitoring campaign effectiveness. Pre-built templates and flexible scheduling enable cross-departmental coordination, while automated follow-up support from Ocelot’s Virtual Assistant ensures students receive timely answers to their inquiries. The system is designed to streamline campus communications, reduce staff workload, and improve student engagement and retention.

Key Features

Proactive Two-Way Messaging Automated and manual SMS/text campaigns for student engagement.

• Schedule and send messages at key student lifecycle moments
• Blend AI automation with human responses for ongoing conversations

Pre-Built and Customizable Templates Fast campaign setup tailored to institutional needs.

• Ready-made templates for academic advising, financial aid, and more
• Customizable language and content for unique campus requirements

Cross-Departmental Coordination Centralized campaign management across campus.

• Single calendar view for campaign scheduling and optimization
• Enables consistent communication strategy across departments

Flexible Integrations Seamless connection with campus systems and external platforms.

• Integrates with SIS, CRM, and platforms like Slate and Salesforce
• Personalized messaging informed by student data

Automated Follow-Up Support AI-powered responses to student inquiries post-campaign.

• Virtual Assistant handles up to 97% of follow-up questions
• On-demand, personalized support for students

Analytics and Reporting Monitor and optimize campaign effectiveness.

• Data-rich insights into campaign performance and student engagement
• Track open rates, response rates, and campaign outcomes

Benefits

Enhanced Student Engagement Timely, relevant communication increases student responsiveness.

• High open and read rates for text messages
• Personalized outreach improves student experience and retention

Reduced Staff Workload Automation and centralized management free up staff time.

• Streamlines campaign creation and monitoring
• Reduces duplicative outreach and manual follow-up

Consistent Campus Communication Unified messaging across departments and campaigns.

• Centralized scheduling ensures students aren’t overwhelmed
• Fosters a consistent brand experience for students and staff

Actionable Insights Data-driven approach to student support and campaign strategy.

• Analytics inform future outreach and identify areas for improvement
• Supports continuous enhancement of student services