Tubular Intelligence is a cloud-based analytics platform designed to deliver comprehensive, cross-platform insights into social video performance, audience behaviors, and content trends. It standardizes and contextualizes video and engagement metrics across major social media platforms, enabling organizations to understand and benchmark video content, discover trends, analyze creators, and identify audience affinities at scale. The platform supports custom reporting, dashboards, and integrations with business intelligence tools, making it a foundational solution for data-driven video strategy.

Key Features

Video Intelligence Enables deep exploration and analysis of social video content.

• Filter, search, and explore any video across the social video landscape
• Build custom lists, reports, and dashboards for performance tracking

Trending Monitors emerging and declining trends in social video.

• Evaluate content velocity and trend emergence across platforms
• Search by creators, topics, hashtags, and categories

Video Ratings Provides standardized performance metrics.

• Compare video performance at 1, 2, 3, 7, and 30 days post-upload
• Track historical and cumulative growth

ContentGraph™ Automates video classification and organization.

• Sorts and labels videos into millions of categories and topics
• Enables at-a-glance content analysis

Audience Also Watches Reveals overlapping audience interests and behaviors.

• Discover related content audiences engage with
• Identify new content opportunities

Demographics Breaks down audience composition.

• Access age, gender, and location data for video audiences

Creator Intelligence & Comparison Analyzes and benchmarks creators across platforms.

• Explore creator content and performance metrics
• Compare creators by growth, audience, and sponsorships

Data Integration & Export Flexible data access for business intelligence.

• Web application for dashboards and exports
• Direct connection to BI tools like Tableau and Domo

Benefits

Holistic Social Video Analytics Provides a unified, standardized view across all major social platforms.

• Enables data-driven decision-making for video strategy
• Reduces manual data consolidation and reporting effort

Audience and Trend Discovery Uncovers actionable insights about viewers and emerging content.

• Identifies audience affinities and content gaps
• Supports influencer and partnership discovery

Scalability and Customization Adapts to organizations of any size and need.

• Customizable dashboards and automated reporting
• Integration with existing analytics workflows