Communication Insights by Tryane is a comprehensive analytics platform designed to unify and analyze internal communication channels such as email newsletters, intranets, digital workplaces, and enterprise social networks. It centralizes key performance indicators (KPIs) across these channels, enabling internal communication professionals to measure campaign effectiveness, understand audience engagement, and optimize communication strategies. The platform breaks down silos between channels to provide global metrics, identifies the best times to post for maximum reach, and automates reporting to streamline performance tracking and decision-making. It supports organizational structure integration to deliver precise audience insights by department, country, or business unit. Security and privacy are prioritized with SOC2 type II certification and GDPR compliance.

Key Features

Cross-Channel KPI Integration Centralizes KPIs from all internal communication channels in one place.

• Connects email newsletters, intranets, digital workplaces, and enterprise social networks.
• Provides a holistic view of communication performance.

Campaign Performance Measurement Analyzes and compares the effectiveness of communication campaigns across channels.

• Breaks silos to assess overall impact.
• Identifies why some campaigns perform better.

Targeted Audience Insights Enables precise analysis of communication reach by audience segment.

• Supports organizational structure setup (country, department, business unit).
• Tracks which user types have seen specific communications.

Best Time to Post Optimization Determines optimal posting times to maximize employee reach and engagement.

• Uses data-driven insights to schedule communications.
• Increases likelihood of message visibility.

Automated Reporting Generates customizable monthly, annual, or on-demand reports with one click.

• Produces ready-to-present PowerPoint summaries.
• Saves time by automating KPI collection and reporting.

Advanced Analytics Provides detailed insights into user activity and content engagement.

• Highlights inactive documents/pages on SharePoint.
• Identifies most active users on Viva Engage with cross-filters.
• Tracks user journeys on intranet platforms.

Security and Compliance Ensures data protection and privacy.

• SOC2 type II certified.
• GDPR compliant.

Benefits

Improved Communication Effectiveness Enables data-driven adjustments to internal communication strategies.

• Helps identify what content resonates with employees.
• Optimizes channel usage for different message types.

Enhanced Employee Engagement Tailors communication to reach the right audiences at the right time.

• Increases interaction and feedback from employees.
• Supports engagement through targeted messaging.

Time and Resource Efficiency Automates data collection and reporting processes.

• Reduces manual effort in KPI tracking.
• Provides quick access to actionable insights.

Informed Decision Making Bases communication strategies on reliable, comprehensive data rather than intuition.

• Facilitates continuous improvement of campaigns.
• Supports strategic planning with precise audience analytics.