The TRUSTe EDAA Privacy Certification helps businesses navigate online advertising requirements, ensuring their advertising streams are optimized and compliant with regulated markets. This certification maximizes brand trust and business opportunities while helping to avoid fines and litigation. TRUSTe is an EDAA-approved certification provider, offering an all-in-one solution to meet the standards and technology set out in the Online Behavioural Advertising (OBA) standards in the EU market. The certification process identifies risk and provides detailed recommendations from global privacy experts to close gaps and reduce risk. By aligning practices with EU self-regulatory criteria and best practices for data-driven advertising, businesses can remove compliance risk. A TRUSTe certified Letter of Attestation and EDAA seal are provided for digital properties to demonstrate certification to regulators, customers, and partners. TrustArc provides ongoing compliance guidance after the certification period on your policies and privacy program.

Features:

• European Interactive Digital Advertising Alliance (EDAA) certified: TRUSTe is an EDAA-approved certification provider. Utilize TRUSTe’s all-in-one solution to meet the standards and technology set out in the Online Behavioural Advertising (OBA) standards in the EU market.
• Industry recognized credibility: Leverage a trusted seal and standard to demonstrate compliance with privacy best practices in the EU for data collection and use.
• Minimize compliance risk: The certification process identifies risk and provides detailed recommendations from a global privacy expert to close gaps and reduce risk. Remove compliance risk by aligning your practices with EU self-regulatory criteria and best practices for data-driven advertising.
• Shorten sales cycle: Accelerate sales cycle with new customers and partners, while deepening the trust with your existing business relationships.

Discovery and evaluation An experienced Global Privacy Solutions team member guides you through the assessment process, utilizing our proven methodology and powerful technology. Our team works with your organization to efficiently guide the discovery of necessary information, including relevant data flows, and evaluating your privacy policies and practices against required standards.

Remediation assistance Rely on us to help you remediate gaps in your privacy program and leverage complementary access to relevant and curated operational templates to simplify your certification process.

Accessible audit trail Use TrustArc’s platform to access a complete audit trail, including assessment tasks and supporting documentation. Streamline inquiry responses and maintain audit compliance.

EDAA Seal A TRUSTe certified Letter of Attestation and EDAA seal are provided for your digital properties to demonstrate certification to regulators, customers, and partners.

Ongoing guidance TrustArc will continue to provide ongoing compliance after the certification period on your policies and privacy program.