The TRUSTe Data Collection Certification is designed for advertising companies to establish a direct relationship with end users regarding their data preferences, while also demonstrating compliant data collection practices across websites, mobile applications, and online channels. This certification provides industry-recognized credibility through the established TRUSTe seal, demonstrating privacy compliance to consumers. The framework is based on self-regulatory principles for Online Behavioral Advertising and is applicable to mobile devices, cross-app data, and multi-site data, ensuring adherence to industry standards. TrustArc's privacy experts guide organizations through the certification process, uncovering compliance gaps and providing operational solutions. Ongoing compliance monitoring, including an annual review and dispute resolution services, ensures continued adherence to privacy standards. The certification process includes a gap analysis with actionable recommendations, an accessible audit trail, and a letter of attestation for transparent regulatory compliance.

Features:

• Robust multi-framework standard: Based on self-regulatory principles for Online Behavioral Advertising and applicable to mobile devices, cross-app data, and mult-site data, this framework ensures organizations in the ad tech industry proactively adhere to industry standards.
• Industry recognized credibility: Our established, industry-standard TRUSTe seal is one of the most recognized ways of demonstrating privacy compliance. Once certified, implement the seal easily on your digital properties (e.g., your website). Our seal has had 10s of billions of impressions and our team has completed over 10,000 certifications for global organizations.
• Expert guidance and assistance: Our privacy experts work with you to uncover privacy compliance to find the operational solutions that fit your organization.