TrustArc Consent & Preference Manager helps businesses put their customers first by offering customizable privacy experiences enforced across their entire marketing and vendor ecosystem. It supports all applications, domains, mobile apps, and connected TV platforms. The solution simplifies the collection, syncing, and real-time orchestration of customer privacy preferences across multiple brands, mobile apps, websites, and marketing applications. It provides a centralized customer preference repository for easy tracking across brands and digital experiences, offering customers a user-friendly, transparent preference center to manage their email, mobile, targeted advertising, and profiling choices. With TrustArc, businesses can easily collect, sync, and orchestrate customer privacy choices and first-party data across marketing channels, supported by WCAG 2.2 AA and ADA guidelines for enhanced accessibility. Customers can view their entire consent history and modify their preferences anytime, building trust for the long term.

Features:

Seamless orchestration Integrate and sync first-party data to third-party applications and tools across your entire ecosystem in real time with Rapid API. You can also choose to use REST APIs for seamless integration.

Compliant processing of user choices Count on dynamic intake forms and consent prompts to help you comply with changing privacy regulations and laws around the globe (e.g. CCPA, GDPR, LGPD, PIPEDA, UK DPA, ePrivacy, GPC, and more). Role-based access, anonymization, and pseudo-anonymization of data ensure secure handling of consent activity.

Responsive customer experience Personalize forms and prompts to increase opt-ins and build loyalty — and then follow through with full transparency, including customer access to consent histories. Branding and set-up is easy with drag and drop interface and customization templates or choose to implement your own custom CSS – with a turnkey implementation.

Regulatory compliance and audit trails Easily export and share reports including audit trails for compliance. Track history of consent preferences and overall consent trends in a central location.

Personalized data subject values Leverage magic links to personalize consent forms for each consumer, specific for each data subject type, ensuring the user doesn’t have to provide their details again and cannot submit consents for someone else.