Start Monetizing With TAP

The Triton Ad Platform (TAP) simplifies the process of creating and managing audio advertising campaigns, so you can focus on what matters most - growing your audio business. Trusted by leading audio publishers around the world, TAP streamlines campaign trafficking, delivery, and reporting. With flexible deal structures, real-time insights, a user-friendly interface, and advanced audience targeting capabilities,  TAP is an essential tool for driving results in audio advertising.

Live, On Demand & Podcast Monetization

TAP provides radio broadcasters, streaming music services, and podcast publishers alike with the tools necessary to dynamically insert highly targeted audio ads directly into live, on-demand, and podcast audio via server-side ad insertion.

Streamline Your Campaign Management:

Unified Campaign Trafficking

Whether sold directly or programmatically, TAP provides a centralized trafficking workflow that streamlines ad scheduling, asset management, and competitive separation—all in one unified platform.

Omnichannel Audio Delivery

TAP enables ad delivery across live streams, on-demand content, and podcasts—giving publishers the flexibility to monetize effectively across formats and devices.

Advanced Targeting

TAP’s Data Connect makes audience targeting easy, enabling you to package audio for both digital and local broadcast sales. Target with precision using inclusion/exclusion filters and customizable templates, perfect for streamlined setup and scalable campaigns.

Creative Management

Simplify ad creative management and delivery with data-driven audio. TAP enables dynamic, personalized ad creative tailored to each listener, helping you deliver more relevant and engaging campaigns at scale.

Programmatic Guaranteed

A Programmatic Guaranteed deal is a direct agreement between a publisher and a programmatic buyer to purchase inventory. In TAP, Programmatic Guaranteed deals compete with other flights and are supported in both TAP Direct and Programmatic workflows.

Inventory Forecasting

TAP’s real-time inventory forecasting factors in break patterns, historical impressions, spot delivery, competing campaigns, targeting criteria, frequency caps, and more, giving you a clear, accurate view of available inventory.

Real-Time Insights

Spot trends and optimize performance with real-time data from TAP Explore, TAP Dashboards, and Inventory Availability Forecasting. Use our Metrics API to seamlessly integrate TAP data into your internal data warehouse or BI tools.

Capabilities Include:

Creative Manager

• Manage audio, video and companion banners
• Allows creative targeting based on content, listener and time
• Support custom banner sizes in addition to a broad range of IAB standard banner sizes
• Creative language support for out-of-market or international delivery

Campaign Booking

• Deliver spot or impression-based ads
• Granular targeting capability, including contextual targeting
• Easily and efficiently manage campaigns
• Built-in competitive separation with exclusivity rules and ad quality rules

Forecasting Engine

• Forecast avails according to audience listening patterns
• Filter your entire inventory availability with audience data, player characteristics & geography
• Capture impressions served in real-time

TAP Direct

Total control over your direct-sold campaigns Take charge of your direct advertising with TAP Direct. Designed for audio publishers, it puts you in control of campaign pacing, priority, targeting, and reporting, all without relying on third-party DSPs. Fully integrated with Triton’s Dynamic Ad Insertion (DAI), TAP Direct ensures smooth ad delivery across live streams, on-demand audio, and podcasts.

Campaign Prioritization

Easily set delivery priorities across your inventory by assigning tiers, such as standard, sponsorship, or remnant, to ensure optimal pacing and a clear campaign hierarchy within your direct-sold deals.

Direct Campaign Management

Take full control of your direct-sold campaigns, no third-party DSPs required. Manage pacing, targeting, creative assignments, and reporting all in one place.

Revenue Expansion Tools

Grow your campaign impact with built-in options for programmatic guaranteed deals and reach extension, all accessible directly within your TAP Direct workflow.

TAP Programmatic

Automated, scalable programmatic audio monetization Monetize your audio inventory with ease through real-time bidding (RTB). TAP Programmatic connects you to global demand via private marketplaces and open exchanges, giving you scalable revenue opportunities with full control over targeting and ad quality.

Real-Time Bidding

Scale your monetization with programmatic sales by connecting to multiple DSPs. Enable automated demand through open exchanges or private marketplaces, all while maintaining control and efficiency.

Private Marketplace Setup

Create curated access to your inventory with deal ID management. Control pricing, targeting, and buyer permissions to deliver premium access to your preferred partners.

Inventory Rules & Controls

Maintain full control over your ad placements with customizable rules by geo, content type, ad position (pre-roll, mid-roll), and creative length. Ensure quality, compliance, and consistency across all programmatic activity.

Programmatic Analytics

Access in-depth insights into your programmatic performance, including bid requests, win rates, CPMs, fill rates, and top buyers, to fine-tune your monetization strategy and maximize revenue.