Overview

TRIBE is an end-to-end creator marketing platform that helps brands discover, manage and measure creator-driven content at scale. It combines an opt-in community of creators, a self-serve platform with campaign tools, centralized communication and a content library, plus an expert Customer Success team. The platform leverages first-party social metrics, proprietary AI for creator matching and brand-safety checks to automate workflows, streamline approvals, manage payments and licensing, and deliver real-time performance insights to maximize ROI.

Features and Capabilities

• Discovery & Community: TRIBE hosts a large opt-in creator community, enabling brands to source creators who pitch directly to briefs.
• AI Matching: BrandMatch AI scores and surfaces high-fit creators instantly to improve campaign relevance and performance.
• Campaign Builder: A guided five-step brief creation tool for influencer and content campaigns, covering objectives, creative direction and target audiences.
• Creator Pitching & Inbox: Creators submit tailored pitches that brands can review before committing, supported by a centralized inbox for communication.
• Workflow Automation: Tools to streamline approvals, legal rights, product sampling, payments and the management of large creator cohorts.
• First-party Measurement: Real-time performance metrics and audience insights derived from direct social platform integrations.
• Brand Safety & Verification: Proprietary verification technology continuously checks creator authenticity, audience quality and brand alignment.
• Content Library & Licensing: Campaign content is automatically collected into a licensed library for reuse across advertising, web and out-of-home channels.
• Managed Services & Expert Team: Optional expert support for onboarding, campaign strategy, execution and media buying.
• Scale & Use Cases: Supports single one-off campaigns, always-on UGC and creator programs, and paid media amplification through integrated media options.