Route incoming traffic for high performance and availability.

Azure Traffic Manager is a DNS-based traffic load balancer that enables you to distribute traffic optimally to services across Azure regions. It improves application performance and availability by directing user requests to the most appropriate endpoint based on various routing methods.

• Obtain high availability with multiple automatic failover options
• Increase app responsiveness by leveraging performance routing
• Seamlessly combine on-premises systems and cloud systems
• Get actionable insights based on user traffic volumes and patterns

Features

• **Choose from flexible traffic routing options: **Azure Traffic Manager offers six types of DNS-based traffic routing: Priority, performance, geographic, weighted round-robin, subnet, and multi-value. Choose the one that’s right for you or combine, using nested profiles.
• **Reduce application downtime: **Traffic Manager can improve the availability of important applications by monitoring your Azure services, or external websites and services, automatically directing users to the next best location when there’s a failure.
• **Improve app performance and content delivery: **Traffic Manager makes your applications more responsive and improves content delivery times by directing your customers to Azure end points or an external location with the lowest network latency.
• **Distribute user traffic over multiple locations: **Traffic Manager can direct your customer traffic and distribute it across multiple locations, such as multiple cloud services or multiple Azure web apps. Traffic Manager can also help you with your geofencing needs, using the geographic routing method.
• **Use with your on-premises datacenter: **Traffic Manager is a popular option for on-premises scenarios, including burst-to-cloud, migrate-to-cloud, and failover-to-cloud. Use it to upgrade or perform maintenance on your on-site datacenter without inconveniencing customers.
• **Geographic fencing of your application users: **Traffic Manager provides you with Geographic routing capabilities to ensure content localization and adherence to data sovereignty regulations. Applying geofencing allows users connecting from specific geographic regions to be routed to specific endpoints.
• **Obtain actionable insight about your users: **Use the Traffic View capability in Traffic Manager to see where your users are connecting from and the quality of their digital experience.