Ivy Mobility's Trade Promotion Management (TPM) Solution is a comprehensive platform designed to streamline planning, execution, and analysis of trade promotions for consumer goods companies. It offers features like customizable trade calendars, automated claims management, and real-time performance tracking to enhance efficiency, improve retailer partnerships, and maximize return on investment.

Key Features

Master Data Management Centralized control over trade promotion data

• Real-time data synchronization
• Custom calendars and business year definitions

Trade Promotion Planning & Execution Customizable trade calendars and scenario planning

• Single platform for all promotional activities
• Simulation of different tactics
• Automated fund assignment

Budget Management Real-time tracking of promotional spending

• Dynamic reallocation of unused funds
• Overspend management rules

Scheme Execution Precise evaluation of promotion performance metrics

• Compliance with program rules
• Prevention of over-disbursement

Payout Management Transparency in program performance and benefit distribution

• Data-driven insights for future strategies
• Optimal resource allocation

Claims Management Simplified handling of deductions, credit memos, and split payments

• Enhanced visibility into claim statuses
• Automation to reduce manual effort

Benefits

End-to-End Visibility Comprehensive insights into all aspects of trade promotions

• Complete view of planning, execution, and claims resolution
• Improved decision-making capabilities

Intelligent Automation Reduction of manual errors and enhanced operational efficiency

• Automated budget tracking and fund allocation
• Streamlined claim approvals

Advanced Analytics AI-driven insights for smarter decision-making

• Trend analysis and performance metrics
• Identification of customer preferences