Accelerate trade spend performance across retail and foodservice

Trade promotion management (TPM) software enables retail and foodservice businesses to plan, execute and analyze their promotional and wider trade spend activities. It provides a structured approach to budget, create, track and optimize trade spend budgets to increase sales and improve return on investment. TPM software can also support contract management, accruals and settlement processing covering both deductions and payments.

Achieve better results for your CPG business

• **Improve trade spend: **Enhance trade promotions and contracts across retail and foodservice channels to gain better financial control, identify inefficient spending and increase ROI.
• **Gain new insights: **Optimize pricing, drive new strategies and measure success in real time by unlocking richer data insights with our AI-powered software.
• **Increase efficiency: **Boost productivity across your entire organisation by automating processes and improving collaboration through a single, integrated platform.

Features

• **Increase forecast accuracy: **Build more accurate sales forecasts, which are essential for your business's demand and supply planning. Our trade promotion management software simplifies integrated business planning, helping you improve forecast precision and make smarter decisions about your trade investments.
• **Seamless planning and approvals of all your trade spend: **Watch in real time how volume and financial adjustments impact both your and your retailer's profit and loss statements, helping you confidently fine-tune plans before approval.
• **Execute promotions efficiently and control finances: **Streamline and automate your accrual, claim and settlement processes with seamless ERP integration.
• **Meet your specific foodservice needs: **Drive efficiency in your foodservice channel with an industry-built platform that seamlessly manages contracts, claims, deductions and analytics.
• **Optimize trade promotion: **Drive quicker decisions with rich, interactive reports, visual and predictive analytics, scenario planning and actual event analysis.