Overview:

Lytho Tracks is a module within Lytho’s Digital Asset Management system that uses AI-based fingerprinting to trace and monitor image and media usage online. It enables marketing and creative teams to discover where their assets are shared, detect unauthorized use, and enforce compliance through visibility into consent and expiration management. Tracks integrates directly into Lytho DAM, making it a unified solution for storing, tracking, and managing digital assets across platforms.

Features and Capabilities:

• **AI Fingerprinting & Traceability: **Tracks embeds invisible digital fingerprints into assets so they remain traceable across downloads, cropping, resizing, and re‑posting, even off‑platform.
• **Compliance Monitoring & Notifications: **Automatically monitors assets online and sends alerts when fingerprinted assets with expired consent or release forms are detected, helping teams proactively manage rights and avoid violations.
• **Asset Visibility & Discovery: **Provides a dashboard showing where assets have been shared beyond initial uploads—revealing new marketing channels and audience touchpoints.
• **Unified DAM Integration: **Tracks is fully integrated into the Lytho Digital Asset Manager, allowing users to attach release forms, metadata, and monitor usage in one system without switching tools.
• **Filtering & Reporting: **Enables filtering within DAM to identify which assets are being monitored, their consent status, and performance metrics over time.