Tracer is an advanced brand protection solution that combines AI technology with human expertise (Human-in-the-Loop AI) to detect, analyze, and stop brand abuse across Web2 and Web3 digital channels. It automates the detection process using machine vision, image recognition, and infringement correlation algorithms, continuously scanning domains, websites, social media, app stores, marketplaces, and search engines for trademarks, copyrights, and patent infringements. The platform provides automated enforcement recommendations that customers review and approve, facilitating timely takedowns and brand abuse mitigation.

Key Features

Human-in-the-Loop AI™ Brand Protection Combines AI detection workflows with expert human review to improve accuracy and enforcement speed.

• Hybrid AI and human analyst approach
• Automated infringement detection and risk clustering

Continuous Digital Scanning Scans a wide spectrum of digital channels for brand abuse.

• Domains and websites
• Social media platforms
• App stores and marketplaces
• Search engines

Advanced Detection Technology Uses machine vision, image recognition, and infringement correlation for precise identification.

• Patent-pending technology
• Correlates abuse patterns across channels

Automated Enforcement Recommendations Automatically generates suggestions for enforcement actions.

• Intelligent and adaptive workflows
• Customer reviews prior to enforcement

Case Management and Enforcement Execution Tracks evidence and manages enforcement actions efficiently.

• Recording and auditing of takedowns
• Feedback loop enhances AI accuracy

Benefits

Accelerated Abuse Detection Significantly reduces time from brand abuse detection to enforcement.

• 94% faster detection reported
• Over 470 million abuse signals captured

Comprehensive Brand Protection Protects brands effectively across diverse digital environments.

• Covers Web2 and emerging Web3 platforms
• Detects trademarks, copyrights, and patents infringements

Improved Enforcement Accuracy Human oversight ensures enforcement actions are precise and justified.

• Reduces false positives
• Enhances AI through continuous learning

Scalable and Adaptive Handles high volumes of abuse signals with intelligent automation.

• Over 600 abuse correlations identified
• Adaptable to evolving threats