Total Service Marketing is a fully managed digital marketing solution by Dealer-FX that delivers personalized, data-driven email and SMS campaigns. It helps dealerships increase customer retention, rebook missed appointments, and promote services using real-time data from ONE Platform, all supported by expert campaign management and monthly ROI reporting.
Vendor
Dealer-FX
Company Website
Total Service Marketing
Total Service Marketing (TSM) by Dealer-FX is a fully managed digital marketing solution designed to increase customer retention and service revenue for automotive dealerships. It delivers personalized, data-driven campaigns via email and text, timed precisely to customer behavior and service history. TSM integrates seamlessly with Dealer-FX’s ONE Platform, ensuring accurate targeting and measurable results.
Features
- Automated email and SMS campaigns
- Real-time data integration with ONE Platform
- Custom design studio for tailored messaging
- Daily and weekly campaign scheduling
- Monthly ROI reporting with key performance indicators
- Dedicated digital marketing team support
Capabilities
- Recover lost customers and missed appointments
- Launch tactical promotions and seasonal offers
- Segmented outreach based on customer behavior
- Promote online scheduling and service offers
- Follow-up on declined services and thank-you messages
- Execute dealership-specific campaigns with specialized goals
Benefits
- Increased customer retention and loyalty
- Higher service appointment volume
- Improved ROI through targeted communication
- Reduced workload for dealership staff
- Enhanced customer experience with timely messaging
- Greater visibility into campaign performance