Top Producer® CRM: Proven real estate software since 1982

Top Producer® real estate CRM system is trusted by tens of thousands of real estate agents to help them capture leads, stay organized, manage their client database, and follow-up effectively. Whether you’re a new agent, a seasoned veteran or a growing team, the NEW Top Producer® CRM can help simplify your day-to-day and build your long-term repeat-and-referral business.

• Grow your client database easily with popular integrations
• Simplify follow-up with templates and your own Follow Up Coach
• Stay top-of-mind with effective text and email marketing
• Organize your business with embedded transaction management
• Accelerate lead follow-up with an AI-powered email & SMS writing assistant
• Keep your team in the loop with shared access to contacts, communications, and a calendar of key dates and tasks
• Work on-the-go with a mobile and tablet-friendly CRM
• No limits on usage, no hidden costs, and FREE coaching and support

Build a real estate client database easily with Top Producer® CRM Whether you’re a new agent or a seasoned real estate veteran, building your client database is an important part of your ongoing success. Top Producer® CRM brings together all your contacts, leads, and listings with little effort.

• Easily import and export contact lists while keeping important notes and tags.
• Add new leads automatically by integrating FiveStreet real estate lead management response software, or connect directly with 150+ online lead sources
• Capture your own online leads by connecting your Top Producer® real estate websites and Market Snapshot® landing pages
• Sync Top Producer® CRM with your Google, iCloud, or Microsoft contacts including calendar for free
• Connect with Zapier to automatically import leads from Facebook ads, Google forms and more

Make personal connections with X factor Insights Top Producer ® CRM is full of new ideas for modern real estate follow up. Whether you’re making a first call to a lead, or rediscovering an old opportunity, you’ll have innovative tools at your fingertips that help you connect. 

• Add Social Insights, a continuous update for contacts with public profiles that includes photos, interests, locations and job title
• Track Buyers with Property Insights, a free MLS connection showing listings viewed, interested in, or inquired on!
• Enjoy a 360° view of every contact, including a photo, social media links, notes, relationships, important dates, tags and status
• View past interactions in a helpful timeline, including texts, emails, call notes, and Market Snapshot® reports received
• Get prompts to follow up on important dates, like the anniversary of a home purchase or birthdays
• Target communications based on stage in your pipeline or status

Simplify follow-up with Top Producer® CRM Top Producer® CRM has powerful features and a simple interface, so you can engage with contacts in just minutes per day.

• Send branded MLS market reports that work for all stages of the client lifecycle 
• Send real-time alerts for new listings, price changes and sold properties 
• Track transactions by pairing MLS data with your own unique workflow to help convert clients
• Follow your personal Follow Up Coach to make 5 meaningful connections per day or 1000+ per year
• Communicate by text or email without leaving your Top Producer® CRM
• NEW! Use AI to write email & text message follow-ups with the click of a button
• Add call wrap-ups and create tasks so you don’t forget next steps
• Use proven templates for texts and emails to save time, or customize for that personal touch
• Get insights into who’s opening, reading or unsubscribing from your emails so you can improve your follow-up

Features

• 360° Contact View: Offers a full profile with social insights, property interests, and communication history.
• MLS Integration: Syncs with 150+ MLS boards to track buyer activity and send branded market reports.
• AI-Powered Messaging: Generates personalized emails and texts to streamline follow-ups and nurture leads.
• Follow-Up Coach: Suggests daily touchpoints to maintain consistent client engagement and boost conversions.
• Mobile & Calendar Sync: Works across devices and integrates with Google, iCloud, and Microsoft calendars.