The Community Engagement Platform (CEP) is a cloud-based marketing and engagement solution designed specifically for libraries. It consolidates multiple marketing tools into a single platform, enabling libraries to organize and publish event programming, send targeted emails such as newsletters, and maintain consistent branding across all communications. CEP integrates directly with the library’s Integrated Library System (ILS), allowing for seamless access to patron data and automatic updates. The platform supports advanced segmentation, enabling staff to send personalized messages based on patron demographics or interests. CEP also provides flexible permissions for consortia, ensuring that staff access is tailored to branch needs. Family records are managed efficiently, allowing individual communication even when sharing an email address. The system is designed to streamline marketing workflows, improve patron engagement, and enhance the visibility of library services.

Key Features

Integrated Marketing Platform Centralizes all marketing activities for libraries.

• Organize and publish event programming
• Send targeted emails and newsletters

ILS Data Integration Direct connection to the library’s Integrated Library System.

• Automatic patron data updates
• Personalized communications based on real-time data

Advanced Segmentation and Smart Lists Enables targeted messaging to specific patron groups.

• Dynamic contact lists based on demographics or interests
• Boosts open rates and engagement

Consortia Permissions Management Flexible access controls for multi-branch libraries.

• Staff see only relevant patron records
• Admins can manage access across branches

Family Record Handling Supports communication with individual family members.

• Individual emails even with shared addresses
• Efficient management of family accounts

Consistent Branding and Messaging Ensures unified look and feel across all communications.

• Customizable templates
• Maintains brand standards

Benefits

Streamlined Marketing Workflows Reduces complexity by consolidating tools.

• Saves staff time and effort
• Improves efficiency and coordination

Enhanced Patron Engagement Delivers relevant, personalized communications.

• Increases event participation
• Improves patron satisfaction

Unified Brand Experience Maintains consistent messaging and design.

• Strengthens library identity
• Professional presentation across channels

Scalable for All Library Sizes Suitable for single libraries or large consortia.

• Flexible permissions and segmentation
• Adapts to diverse organizational needs