Terminus is a platform designed to unify sales, marketing, and operations teams, enabling them to integrate first and third-party data for informed decision-making and optimized strategies. It aims to help businesses target and engage top accounts with precision, delivering personalized, multi-channel experiences to build pipeline and close deals. Terminus addresses the limitations of traditional B2B growth strategies and intent data alone by providing a comprehensive solution for sustainable growth. The platform consolidates reporting by bringing together first-party, third-party, and CRM data for a unified view of program health. It identifies in-market accounts, both new and existing, and facilitates B2B advertising to reach the entire buying committee. Terminus also offers chat experiences to empower website visitors, website personalization to activate bespoke user experiences, and corporate signature features to deliver individualized experiences in customer inboxes. The platform focuses on data integrity, personalized buying experiences, GTM team collaboration, and provable revenue impact. It brings disparate data into a single source, delivers native engagement channels, and helps turn insights into action across the entire GTM team, tying everything back to pipeline and revenue. Terminus helps optimize the entire revenue flywheel by delivering personalized brand experiences, fostering growth, expanding relationships, building loyalty, and maximizing revenue potential. It supports brand awareness, pipeline building, pipeline acceleration, customer retention, and customer expansion. Terminus emphasizes a team of experts to guide users on their path to value, ensuring that technology maps to strategy and tactical playbooks support execution.

Features

• Consolidated Reporting
  • Brings 1st, 3rd and CRM Data together for a unified look at program health.
• Buyer Intent
  • Identifies in-market accounts, both new to your business and existing in your CRM.
• B2B Advertising
  • Reaches the entire buying committee, without risking marketing budget dollars.
• Chat Experiences
  • Empowers website visitors to interact directly with your team and content.
• Website Personalization
  • Activates bespoke user experiences, all on your existing web property.
• Corporate Signature
  • Offers individualized experiences directly in your customers and prospects inbox.