TB Persona: Simplifying Policy-Based Access

TB Persona simplifies access management (PBAC & ABAC) for the users and administrators, enabling fluid navigation across different roles and access levels, reducing complexity, and enhancing security.

Understanding TB Persona

A persona in TrustBuilder Persona is a user’s digital identity with specific roles or attributes. Unlike traditional systems, TB Persona lets users switch between multiple personas using a single set of credentials. TB Persona extends Identity Governance and Administration (IGA) to external identities for B2B, B2B2E, and B2B2C. It offers a unified platform to manage users from different constituencies, addressing lifecycle management and joiner-mover-leaver scenarios that often cause back office and audit headaches. Organizations can implement tailored access controls and customize identity logic, such as MFA orchestration, based on persona type.

Benefits

Streamlined Access

Reduce complexity by allowing users to manage multiple personas through a single profile, eliminating the need for separate credentials for each role.

Enhanced User Experience

Enable users to maintain one set of credentials for all personas, facilitating Single Sign-on (SSO) and improving overall user satisfaction.

Decreased Administration

Simplify administrative tasks by implementing a policy-based approach to access control, minimizing the need for manual role assignments and user management.

Self-Service Capabilities

Customize the attributes for each persona type, allowing end users to supply attributes corresponding to their persona type, fostering greater autonomy and customization.

Improved Security

Mitigate the risk of role abuse and unauthorized access by enforcing strict access controls and deactivating unused personas, enhancing data security and compliance.

Cost Savings

Reduce IT costs associated with maintaining multiple accounts and managing user access, leading to operational efficiency and resource optimization.