Tatari is a SaaS platform that modernizes TV advertising for brands, agencies, and publishers by combining advanced technology and data science. It enables users to plan, buy, and measure TV ad campaigns across both linear and streaming TV from a single self-serve interface. Tatari’s infrastructure connects supply and demand partners, automates campaign management, and provides real-time analytics for performance and brand-building objectives. The platform is designed to make TV advertising accessible, measurable, and efficient for organizations of any size, offering transparency, control, and automation that were previously unavailable in traditional TV ad buying. Tatari’s team consists primarily of engineers and data scientists, focusing on building technology that streamlines operations and delivers a competitive edge.

Key Features

Unified TV Ad Buying Plan, buy, and measure campaigns across linear and streaming TV.

• Single self-serve platform for all TV ad types.
• Supports both performance and brand-building objectives.

Real-Time Analytics Provides actionable insights and campaign measurement.

• Proprietary analytics for ROI and audience impact.
• Automated reporting and optimization.

Automation & Control Automates campaign management and data sharing.

• Reduces manual processes and errors.
• Enables efficient transactions between advertisers and publishers.

Scalable for All Budgets Accessible to organizations regardless of size or experience.

• Suitable for small startups to large enterprises.
• Flexible licensing for agencies and brands.

Transparency Offers clear visibility into campaign performance and spend.

• Data-driven decision making.
• Transparent pricing and outcomes.

Benefits

Efficiency Streamlines TV ad buying and measurement.

• Reduces time and complexity for campaign management.
• Automates manual tasks and reporting.

Measurability Turns TV advertising into a digital-like, measurable experience.

• Enables ROI tracking and optimization.
• Provides actionable insights for business growth.

Accessibility Makes TV advertising available to businesses of any size.

• Lowers barriers to entry for TV campaigns.
• Supports both new and experienced advertisers.

Competitive Edge Leverages technology and data science for better outcomes.

• Operates leaner and faster than traditional agencies.
• Connects supply and demand partners for optimal results.