Overview

ShareThis provides a real‑time behavioural and contextual audience data platform that allows marketers and advertisers to identify, build and activate audience segments across the open web. It enables activation of over 1,000 standard segments and custom audiences, accessible via integrations with programmatic and data platforms. The solution places particular emphasis on privacy compliance (cookieless targeting, consent safety) and scale (billions of monthly events, millions of sites).

Features and Capabilities

• Audience Segments & Activation: Immediately access 1,000+ off‑the‑shelf segments for activation across 40+ programmatic platforms.
• Custom Audience Creation: Build bespoke audiences based on interest signals, intent, propensity scores or first‑party data enrichment.
• Behavioral Data Feed: Real‑time signals from the open web (1.5 billion users, 18 billion monthly events, 3 million websites) used to infer intent and interest.
• Contextual Targeting: AI‑driven contextual classification of web pages (keywords, topics) enabling ad placements in relevant environments without reliance on cookies.
• Data Enrichment & Insights: Enrich first‑party datasets by matching to behavioural/intent data, enabling deeper customer understanding and predictive modelling.
• Privacy & Compliance Focus: Designed for a cookieless future, emphasises ethical data sourcing, privacy‑friendly identity solutions and quality standards.
• Scale & Integration: Operates globally, supports large scale datasets, integrates with programmatic and data‑platform ecosystems to streamline activation.