Targeted Advertising

Digital Air Strike’s Targeted Advertising solution is designed to help businesses—especially in the automotive industry—reach in-market consumers with precision and efficiency. Leveraging proprietary technology, social media platforms, and Amazon’s OTT (Over-the-Top) streaming capabilities, the platform delivers high-impact campaigns that drive leads, conversions, and measurable ROI.

Features

• Power Display Ads: Deliver ads to consumers based on browsing behavior, location, demographics, and interests.
• Social Media Integration: Advertise across Facebook, Twitter, YouTube, LinkedIn, and more.
• CRM Integration: Automatically send lead data to your CRM for immediate follow-up.
• Amazon OTT Streaming: Use Amazon’s first-party data to stream non-skippable video ads with a 97% completion rate.
• VDP Power Social: Promote vehicle inventory via Facebook carousel ads with double opt-in targeting.
• Real-Time Reporting: Unified dashboard for tracking campaign performance across platforms.

Capabilities

• Audience Targeting: Reach consumers based on detailed behavioral and demographic data.
• Lead Generation: Capture high-quality leads from multiple digital channels.
• Inventory Distribution: Automatically distribute dealership inventory to over 40 premium automotive sites.
• Video Retargeting: Retarget viewers across the web using Amazon OTT insights.
• Conversion Tracking: Match ad clicks to offline purchases for accurate ROI measurement.
• Campaign Management: End-to-end ad creation, posting, monitoring, and optimization by DAS specialists.

Benefits

• Cost Efficiency: Achieve better results than traditional media (TV, radio, print) at a fraction of the cost.
• High ROI: Proprietary targeting and retargeting strategies deliver measurable sales impact.
• Scalability: Suitable for single dealerships or large multi-location enterprises.
• Customer Engagement: Reach consumers where they spend time online—social media and streaming platforms.
• Data-Driven Decisions: Real-time analytics enable agile campaign adjustments and strategic planning.