Tango Predictive Analytics combines innovative data sets and machine learning with decades of retail location modeling experience. It helps develop smarter location strategies and make the right capital investment decisions. The software ensures real-time modeling, providing unmatched insight into the optimal positioning and sales potential for new and existing locations.

Features

• Mapping: Visualize and analyze markets holistically using the industry’s best GIS tools.
• Market Optimization: Model the right real estate moves, in the right sequence, in every market.
• Site Model Forecast: Analyze potential new locations to power accurate sales forecasts.
• Cannibalization: Identify differences in sister store performance by location type and distance.
• Whitespace Analysis: Gauge the full potential of your concept.
• Recapture Modeling: Estimate sales recapture at existing locations when a store is closed.
• Mobile Data Visualization: Analyze mobile data patterns around existing stores and competitor locations.
• Customer Profile: Understand exactly who your customer is.
• Brand Development Index: Understand your brand’s equity at a geographic level.
• Omnichannel: Analyze the interaction between various channels to identify the ideal sales mix.
• Sales Distribution Mapping: View sales patterns at a neighborhood level.
• AI & Machine Learning: Advanced techniques blend deep domain knowledge with traditional methods for accurate models.

Benefits

• Enhanced Decision Making: Provides real-time data for smarter location strategies and investment decisions.
• Comprehensive Insights: Delivers unmatched insight into market positioning and sales potential.
• Optimized Performance: Helps avoid cannibalization and optimize store performance.
• Customer Understanding: Offers detailed customer profiles and brand equity analysis.
• Flexibility: Supports various data sources and deployment options.
• Cost-Effective: Utilizes advanced analytics to maximize sales and minimize costs.