Talkwalker Social Benchmarking helps you compare your social media performance against your competitors, enabling you to stand out as a trendsetter. It is ideal for social media marketing, digital marketing, market research, and agencies. The tool allows you to track competitor and industry benchmarks to avoid tired tactics and surprise audiences with fresh content. You can benchmark performance across channels to develop channel-specific strategies that convert audiences. With always-on competitive analysis and future trend reports, you can adapt more quickly than your competitors and become an industry leader. The platform helps you identify marketing, brand, product, and engagement opportunities by benchmarking your social media strategy against competitors and industry standards. It also enables you to transcend market saturation by comparing brand performance to competitors and cross-referencing audience sentiment analysis with industry trends.

Features:

• Competitor benchmarking: Find out how your content is performing on traditional media and social media compared to competitors in your industry. Know when it’s time to launch a campaign with the specific goal of differentiating your brand.
• Sentiment benchmarking: Understand how people feel about your content on social media compared to your competitors. Find out when a crisis might be forming, when sentiment is changing, and when to jump on a topic that’s generating meaningful conversations.
• Industry benchmarking: Know how your brand's social media performance measures up to industry standards and best practices. Choose the right time to break the mold with your content strategy.
• Channel benchmarking: Understand how specific channels are performing against your competitors, so you know how to properly allocate resources.
• Audience segment benchmarking: Compare your target audience demographics and psychographics to those of your competitors, so you can identify opportunities to capture attention from fresh segments.
• Global multi-channel coverage: Monitor 30 social networks and 150 million websites across 239 countries and regions.
• AI chat and answers: Get an instant, plain language answer to a quick question about benchmarks and analytics by asking Yeti, our AI assistant.
• Engagement forecasting: Forecast audience engagement by comparing seasonal trends in your industry and among your competitors over time.
• AI summaries: Condense different types of benchmarking data into a digestible daily, weekly, or monthly summary.