Talkwalker Audience Insights helps brands create campaigns that resonate with their target audience by providing detailed data points about their demographics, behaviors, and interests. It enables users to create sharable and relatable campaigns based on how their audience is talking about their industry, products, and brand. The tool is ideal for social media marketing, market research, digital marketing, and agencies. It allows users to stay relevant by targeting audiences based on sentiment, interests, and behaviors, create more informed strategies with insights that reflect current and future trends, and identify high-converting audiences to target campaigns effectively. Talkwalker also helps agencies become irreplaceable to their clients by providing in-depth audience analytics. It supports the analysis of on-the-ground sources, including support tickets, emails, call center transcripts, and community interactions, to provide a comprehensive view of customer feedback. With Talkwalker, brands can create campaigns that grow their audience, stay relevant with fickle audience personas, measure campaign success by audience segment, and increase conversion rates with segmentation. The platform offers features like an audience segment library, AI audience segmentation, AI chat and answers, preference mapping, sentiment analysis, conversion analysis, custom reports, AI summaries, and integrations with Audiense and Affinio.

Features:

• Stay relevant with fickle audience personas: Don’t lose touch with your audiences as they change. Compare your campaign performance across multiple audience segments, so you’re always the first to know when it’s time to adapt your marketing strategy.
• Measure campaign success by audience segment: Get a detailed view of your campaign metrics by audience segment, so you’re not adjusting campaigns where you don’t need to.
• Increase conversion rates with segmentation: Relevance is worth its weight in gold in marketing — stay relevant by reaching the right people with the right messaging at the right time.