Tacton Buyer Engagement Platform is a cloud-based solution that enables manufacturers to deliver interactive, configuration-driven buying experiences for complex products. It combines CPQ capabilities, visualization, and digital sales tools to support guided selling, accurate pricing, and seamless order generation. The platform connects buyer interactions with engineering rules and enterprise systems to ensure valid, production-ready configurations.

Key Features

Interactive Product Configuration Enables rule-based configuration of complex products.

• Real-time validation of selections
• Constraint-driven option management
• Automated pricing logic

Guided Selling Workflows Supports structured sales and self-service journeys.

• Step-by-step configuration guidance
• Context-based recommendations
• Dynamic option filtering

Product Visualization Provides visual representation of configured products.

• 2D and 3D visualization capabilities
• Real-time updates based on selections
• Visual confirmation of configuration choices

Seamless Quote Generation Automates creation of quotes and proposals.

• Accurate price calculation
• Configuration-based documentation
• Exportable quote formats

Omnichannel Enablement Supports multiple sales channels.

• Direct sales integration
• Partner and distributor enablement
• Digital commerce and web integration

Enterprise System Integration Connects to backend business systems.

• CRM integration
• ERP connectivity
• CAD and engineering system interfaces

Cloud-Based Architecture Provides centralized rule and data management.

• Scalable deployment
• Global access
• Central configuration governance

Benefits

Improved Buyer Experience Simplifies complex purchasing decisions.

• Interactive configuration
• Transparent pricing logic

Reduced Sales Errors Prevents invalid or unbuildable configurations.

• Rule-based validation
• Engineering alignment

Faster Sales Cycles Accelerates quote and order generation.

• Automated pricing
• Streamlined approval processes

Higher Sales Productivity Equips sales teams with structured tools.

• Guided selling support
• Reduced manual calculations

Consistency Across Channels Ensures unified configuration logic everywhere.

• Central rule management
• Standardized pricing models

Production-Ready Orders Aligns sales output with manufacturing requirements.

• Structured configuration data
• Reduced rework between departments