Synamedia Iris is a comprehensive addressable advertising platform designed to revolutionize the way video platform providers manage and deliver targeted ads across both broadcast and digital streaming services. This innovative solution addresses the growing need for personalized, relevant advertising in the evolving media landscape. By unifying ad campaigns across multiple platforms, Synamedia Iris enables businesses to increase the value of their inventory, leverage data-driven targeting, and deliver ads with precision to any screen, including traditional broadcast set-top boxes.

Key Features

Unified Campaign Management Synamedia Iris provides a centralized platform for managing all aspects of advertising campaigns.

• Single interface for campaigns, inventory, audiences, and assets
• Consistent targeting, delivery, and reporting across broadcast and streaming

Advanced Targeting Capabilities The platform utilizes sophisticated data analysis to enhance ad relevance and effectiveness.

• Leverages first and third-party data for audience segmentation
• Supports contextual and addressable targeting based on various parameters

Cross-Platform Delivery Synamedia Iris extends addressability to multiple network types and devices.

• Reaches audiences on satellite, cable, IPTV set-tops, and streaming devices
• Supports ad delivery even on devices with limited connectivity or storage

Flexible Demand Integration The platform optimizes inventory fill rates and yield through versatile demand sourcing.

• Combines programmatic and direct-sold demand
• Enables ad routing to third-party demand sources

Comprehensive Analytics and Reporting Synamedia Iris offers detailed insights for performance optimization.

• Real-time and panel data-based reporting
• Customizable reports for forecasting and in-flight campaign adjustments

Benefits

Increased Ad Value and Revenue Synamedia Iris helps businesses maximize the potential of their advertising inventory.

• Creates new demand for premium TV through addressable spots
• Improves engagement, recall, and response rates with targeted advertising

Enhanced Viewer Experience The platform balances effective advertising with user satisfaction.

• Delivers personalized, relevant ads across all devices
• Improves overall viewing experience while generating new revenues

Operational Efficiency Synamedia Iris streamlines advertising operations and reduces complexity.

• Centralizes management of all advertising activities
• Reduces ad wastage through optimized targeting and delivery

Compliance and Security The platform ensures adherence to privacy regulations and protects customer data.

• Complies with GDPR and uses Transparency & Consent Framework
• Secures customer data and reduces associated risks