Supply‑Side Platform (SSP)

Admixer SSP is a supply‑side platform designed to help publishers and app developers maximize revenue by connecting their inventory to premium global demand. It centralizes inventory management, streamlines monetization workflows, and supports all major ad formats and channels. With real‑time optimization, transparent controls, and flexible integration options, the platform enables publishers to efficiently manage yield, improve fill rates, and maintain full control over their supply strategy.

Features

• Unified inventory management across web, in‑app, CTV, and DOOH
• Support for multiple ad formats including display, video, native, and rich‑media
• Advanced yield optimization with real‑time bidding and dynamic pricing
• Tools for creating private marketplaces and direct deals
• Granular reporting with performance insights for impressions, bids, and revenue
• Header bidding and server‑to‑server integrations
• Brand‑safety and fraud‑prevention mechanisms
• Flexible integration with DSPs, ad networks, and ad exchanges

Capabilities

• Monetize multiple inventory types through a single platform
• Customize demand sources and control who can bid on your traffic
• Optimize yield with automated rules for pricing, prioritization, and pacing
• Analyze detailed performance metrics to refine monetization strategies
• Execute programmatic guaranteed deals and preferred deals
• Integrate seamlessly with existing ad tech stacks via APIs
• Scale monetization efforts across global markets

Benefits

• Higher revenue through access to diverse, high‑quality demand
• Improved transparency and control over supply and pricing
• Increased fill rates due to broad demand connectivity
• Reduced operational overhead with centralized workflows
• Better user experience with optimized ad delivery and format flexibility
• Enhanced protection against fraud and low‑quality demand
• Scalable solution that supports publisher growth across channels and formats