Overview

dJAX Supply Side Platform (SSP) is a comprehensive programmatic advertising solution designed to help publishers maximize the value of their digital inventory. It enables seamless integration with multiple demand sources and follows OpenRTB standards to ensure interoperability across the advertising ecosystem. With real-time bidding (RTB) functionality, publishers can auction impressions to the highest bidder, creating a competitive environment that drives higher yields. The platform also streamlines connections with demand partners, offering publishers better control, transparency, and efficiency in managing their ad inventory. Its modular design allows customization to suit various business models, while built-in reporting, invoicing, and optimization tools support revenue growth and operational efficiency.

Features and Capabilities

• QPS Control: Administrators and individual Demand Side Platforms (DSPs) can manage Quality Per Second (QPS) for each DSP, ensuring traffic is distributed effectively and system resources are optimized.
• Performance Optimization: The platform leverages advanced caching and data compression techniques to maintain high-speed processing and reduce latency during bidding transactions.
• OpenRTB Compliance: Built on IAB’s OpenRTB protocol, the SSP ensures full compatibility with leading DSPs and ad exchanges, enabling smooth programmatic transactions and expanded reach.
• Invoice Management System: Provides a streamlined invoicing mechanism for both publishers and DSPs, reducing administrative burden and ensuring transparent financial reconciliation.
• Comprehensive Reporting: Delivers in-depth reports for administrators, DSPs, and publishers, including breakdowns of performance metrics, revenue streams, and traffic sources for data-driven insights.
• Flexible Payment Methods: Supports diverse payment options such as PayPal and wire transfers, giving stakeholders flexibility in financial settlements.
• User Interface Panels: The SSP includes three specialized panels tailored for different roles:
  • Admin Panel: Grants administrators full control over DSPs and publishers, including QPS settings, payment oversight, and detailed reporting.
  • DSP Panel: Allows DSPs to configure server ping URLs, define ad types, manage QPS limits, and set up payment preferences, ensuring they receive the right requests.
  • Publisher Panel: Enables publishers to manage websites, define ad zones, set floor prices, configure payments, and access detailed performance and revenue reports.