Automate and manage cross-channel marketing, ecommerce, and sales data transfers into Snowflake for advanced analytics and reporting.
Vendor
Supermetrics
Company Website
Supermetrics for Snowflake is a SaaS solution that automates the extraction, transformation, and loading (ETL) of marketing, ecommerce, and sales data from multiple sources into the Snowflake data warehouse. It enables organizations to centralize their data, automate transfers, and create custom schemas, supporting advanced analytics, reporting, and visualization without requiring code or manual exports. The platform is designed for scalability, security, and compliance, making it suitable for marketing, growth, and data teams that need reliable, up-to-date data in Snowflake for decision-making.
Key Features
Automated Data Transfers Schedule and automate regular data imports from various marketing and sales platforms into Snowflake.
- Set custom refresh frequencies and windows.
- Merge data from different tables automatically.
Custom Schema Builder Create and manage custom data schemas tailored to specific analytics needs.
- Select desired metrics, dimensions, and segments.
- Reuse schemas across multiple accounts or sources.
Cross-Channel Data Integration Connect and normalize data from 50+ marketing, ecommerce, and sales sources.
- Pull granular data from all major platforms.
- Blend marketing, sales, and CRM data for unified reporting1.
Historical Data Backfill Import historical data to support benchmarking and trend analysis.
- Take ownership of all historical datasets.
- Overcome platform data retention limitations.
Data Visualization Support Integrate Snowflake data with BI tools like Google Data Studio, Sheets, and Excel.
- Build dashboards without SQL scripting.
- Blend Snowflake data with other sources for comprehensive reports.
Security & Compliance Ensure secure and compliant data transfers.
- End-to-end encryption (HTTPS).
- SOC2, GDPR, CCPA compliance.
- Access control for team members.
Benefits
Centralized, Reliable Data for Analytics Streamlines the process of collecting and managing marketing and sales data for analysis.
- Reduces manual data handling and IT workload.
- Enables comprehensive, up-to-date reporting and analytics.
Faster Insights and Decision-Making Delivers timely, accurate data to BI tools and dashboards.
- Accelerates campaign performance analysis.
- Supports data-driven marketing and sales strategies.
Scalable and Flexible Data Management Adapts to growing data needs and evolving analytics requirements.
- Supports large data volumes and complex data models.
- Easily integrates new data sources as needed