Supermetrics for Power BI is a SaaS solution that automates the extraction and integration of granular marketing and sales data from over 100 platforms (such as Google Ads, Facebook Ads, LinkedIn Ads, and Google Analytics) directly into Microsoft Power BI. It enables marketers and analysts to create automated, customizable, and up-to-date dashboards and reports without the need for manual data pulls or IT support. The platform focuses on ease of use, data security, and efficient collaboration within teams.

Key Features

Effortless Data Integration Automate the connection of marketing and sales data from over 100 sources.

• No IT support or development skills required
• Certified Power BI connector for seamless integration

Customizable Queries and Tables Build and tailor queries and tables to specific reporting needs.

• Drag-and-drop interface for custom dashboards
• Preview and group frequently used tables for sharing

Automated Reporting and Refresh Keep reports up to date with scheduled refreshes.

• Daily automatic data refresh
• Email notifications for refresh failures

Ready-Made Templates Accelerate reporting with prebuilt Power BI templates.

• Templates for Google Analytics, Facebook Ads, LinkedIn Ads, and more
• Quick deployment and instant insights

Data Security and Compliance Protect sensitive marketing data during transfer and access.

• No permanent data storage; HTTPS encrypted transfers
• SOC 2 Type II, GDPR, and CCPA compliance
• Granular access control for team members

Benefits

Time and Resource Savings Reduces manual effort and technical barriers in data integration.

• Eliminates need for manual data pulls and scripting
• Frees up IT and analyst resources

Improved Data Accuracy and Timeliness Ensures marketing reports are always current and reliable.

• Automated data refresh reduces risk of outdated insights
• Centralizes data from multiple platforms for consistency

Enhanced Collaboration Supports teamwork and shared insights.

• Share queries and dashboards across teams
• Manage access and authentication securely